Expert Insights

How to Generate More Direct Bookings and Boost Hotel Revenue
With the right strategies in place, hotels can effectively boost their direct bookings, enhance revenue streams and establish stronger guest relationships

Quality of Guest Experience Focus Boosts Long Term Revenue
What if we focused more on the quality of each guest’s experience? Turns out, investing in guest satisfaction can significantly boost long-term revenue

What Is Average Rate Index: A Key Metric in Hotel Management
Average rate index (ARI) is a metric that hoteliers can evaluate performance of their room rates relative to a group of competitors during a specific period

Market Segmentation – Still The Holy Grail!
Which kind of market segmentation can be beneficial and feasible for you and which advantages can be derived from them

Revenue Management Is Only For Room Rates: Myth Debunking
While it’s true that pricing plays a crucial role in revenue management, it’s merely one aspect of a broader, more complex strategy

Holistic Hospitality Marketing
A holistic marketing approach involves a 360-degree view of all hotel marketing operations to identify improvement areas and growth opportunities

Leveraging AI for Dynamic Revenue Optimization
Dynamic revenue optimization is the practice of adjusting prices in real-time based on demand, market trends, and various other factors

Empowering Hotel Revenue Strategy Through AI and Causal ML
Should revenue managers interact heavily with an AI RMS or trust automation? What is the impact of overrides on revenue?

7 Design Trends to Convert Travelers on Your Website
Here are 7 design trends for 2024 that will give your website a boost and make it more attractive to Internet users

TripAdvisor Advertising for Hotels and Is It Worth It?
There’s no questioning the popularity and power of TripAdvisor. Attracting 400M+ unique visitors each month, it is one of the most popular destinations