Expert Insights

turned over shopping trolley reflecting impact of booking abandonment

Overcome Booking Abandonment With Hotel Website Personalization

With direct bookings performing strongly, it’s never been more important for hoteliers to boost conversion rates and reduce abandonment

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calculator and balance sheet reflecting importance of a successful quarterly business review

Key Components of a Successful Hotel Quarterly Business Review

A quarterly business review (QBR) is a meeting held every quarter to review the hotel performance and define areas for improvement for next quarter

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guest interacting with front desk reflecting increasing demands hotels must respond to

The Impact of an RMS on Enhancing Hotel Guest Experience

Often viewed solely as a tool for pricing and channel distribution, the potential of an RMS to dramatically uplift guest experience is vastly underestimated

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Expedia Best Practices and Special Programs on Offer

We focus on the specifics, best practices and other aspects of and about Expedia and give you a brief guide to set yourself up in the best possible way

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10 Ways to Engage Your Followers on Instagram

Instagram for Hotels: What to Post and Features to Use

Instagram has changed significantly. Here’s a breakdown of the different features and how they can be used in your hotel marketing strategy

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woman and robots in front of computers reflecting the question of whether automated response tools increase guest satisfaction

Beyond the Hype: The Rise of Conversational AI in Hospitality

Conversational AI, a solution that combines the simplicity of chatbots with the depth of AI to find information that required poring through search results

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two puzzle pieces coming together reflecting new innovative revenue optimization products launched by LodgIQ

The Missing Link Between Data Analytics and Dynamic Pricing

Using real-time data analysis and dynamic pricing strategies, hotels can tailor their offers to guest preferences increasing conversions and direct booking

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man looking at a hotel website on a computer reflecting importance for hotels to captivate guests to generate more direct bookings leading to increased revenue

Maximising Hotel Profitability by Measuring Willingness to Pay

The concept of willingness to pay (WTP) relates to how much a guests are prepared to pay for a room and for each of your ancillary services

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blocks being stacked in the same way independent hotels should focus more on increasing ancillary revenue

Attribute-Based Selling: What’s in it for me?

Attribute-Based Selling is the logical step forward. It improves guest satisfaction, brand distinction, cart value, conversion and delivers more revenue

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a reception sign often found at small independent hotels where revenue optimisation is a really key strategy

Do Smaller, Independent Hotels Need an Automated RMS?

Did you know that hotels using automated pricing solutions, on average, experience a 22% increase in revenue and 4% increase in ADR?

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