Expert Insights

We explore how retargeting ads work, why they’re essential to your property’s digital strategy, and how to run campaigns that maximize revenue

Flow through is a key profitability metric. It’s useful for spotting cost issues that might not be obvious when you’re focused on boosting bookings

One of the most powerful enablers of agile revenue management is mobile. Being able to update a rate from your phone changes everything

Whatever the thoughts on OTAs, now is the time to consider how they can impact your hotel and make them an ally in your revenue management strategy

A WhatsApp Template is a pre-approved, structured message that allows hotels to automate communication while keeping it personal

Implementing guest segmentation throughout the entire guest journey can lead to higher satisfaction, loyalty, and ultimately, increased revenue

The connection between exceptional guest experience and revenue management is a proven driver of sustainable business growth

Google’s page ranking algorithm accounts for backlinks as one of their criteria as it’s a sign of trust and authority from other highly ranked sites

A games room helps your hotel stand out. It’s a point of difference in a competitive market and adds tangible value to the guest experience

Read on to discover actionable strategies to make the most of the spring travel boom and maximize your direct channel impact