Expert Insights

tripadvisor on a mobile phone

This is How Tripadvisor Net Commission Per Stay Model Works

This model is designed as a gateway to the Tripadvisor metasearch world, allowing the many hotels that are currently offline to try it risk-free.

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Hotel Direct Booking Video 1 Thumbnail image for discussion with Userguest Cendyn and Cloudbeds about making your hotel more attractive

Hotel Direct Booking (Pt 1): Make Your Hotel Attractive

This is video 1 of a 3 video series about hotel direct booking. In this video we focus on how your marketing and distribution could make you more attractive

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image showing universal analytics and google analytics 4 as part of a cogwheel marketing article comparing the two

10 Differences Between Universal Analytics and Google Analytics 4

Following is a high-level list of the many differences you can expect when your Universal Analytics to Google Analytics 4 migration is complete

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man standing in front of calculations and algorithms reflecting the multi levels of hotel revenue and how important it is that the revenue manager and general manager work in synch

Ten Questions a GM Should Ask Their Revenue Manager

So Mr. Fabulous GM, what should you be asking your Revenue Manager at your weekly meetings and what conversation should this spark?

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coins being added to a glass jar with the shoot of a plant growing from the top reflecting how cost based pricing ensures if hotels sell their rooms then that are guaranteed to make a profit

Price Integrity in Hotel Revenue Management: Strategies and Tips

The objective of price integrity is to ensure transparency and avoid misleading customers with incorrect or unjustified pricing information

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hedges in shapes of houses with leaves changing colours reflecting the pressure on seasonal hotels to adopt sophisticated revenue management strategies

Hotel Pricing Strategies for Peak, Middle-Season, and Off-Peak

Hotel pricing is a dynamic process influenced by various factors, including location, competition, customer preferences, and seasonality

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hotel guests at a luxury resort which faces different strategic revenue management challenges

Think Your Guests are Too Luxurious for Digital? Think Again

Many luxury hotel GMs believe that ‘digital’ is contrary to the brand image of their premium product in the mind of their affluent guests

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hotel distribution seven deadly sins article image by mirai taking inspiration from a drawing by Antonio Manetti depicting hell as described by Dante

The Seven Deadly Sins of Distribution

Following the path of virtuosity in the marketing ecosystem, we must try to avoid temptation and stay away from the seven deadly sins of distribution

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a heart reflecting how important it is for a hotel to enhance the guest experience to build a strong reputation and loyalty

36 Actionable Ideas to Enhance Hotel Guest Experience

You must use what you know about your hotel guest segments to craft personalized touchpoints throughout the guest journey to deliver impactful experiences

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two puzzle pieces coming together reflecting new innovative revenue optimization products launched by LodgIQ

Rethinking the Hotel Tech Stack for Optimal Revenue Optimization

Fully understanding and optimizing your search and booking data is critical for driving revenue and strengthening engagement with travelers

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