Expert Insights

Following is a high-level list of the many differences you can expect when your Universal Analytics to Google Analytics 4 migration is complete

So Mr. Fabulous GM, what should you be asking your Revenue Manager at your weekly meetings and what conversation should this spark?

The objective of price integrity is to ensure transparency and avoid misleading customers with incorrect or unjustified pricing information

Hotel pricing is a dynamic process influenced by various factors, including location, competition, customer preferences, and seasonality

Many luxury hotel GMs believe that ‘digital’ is contrary to the brand image of their premium product in the mind of their affluent guests

Following the path of virtuosity in the marketing ecosystem, we must try to avoid temptation and stay away from the seven deadly sins of distribution

You must use what you know about your hotel guest segments to craft personalized touchpoints throughout the guest journey to deliver impactful experiences

Fully understanding and optimizing your search and booking data is critical for driving revenue and strengthening engagement with travelers

Revenue management automation has been around for a number of years now. However, we now need to start thinking about automation at a higher level

Hotel rate parity is essential in today’s competitive landscape. Here is some advice that can be useful when trying to achieve it