distribution

With Google’s recent announcement about updates to its Hotel Ads bidding models, hoteliers face a pivotal moment in their metasearch advertising strategies

Metasearch marketing isn’t just a trend; it’s a dynamic force shaping the future of how travellers discover and choose accommodations

Boosting page ranking organically involves maintaining a high conversion rate, which OTAs favor when determining a hotel’s page position

Beneath the surface, GDS holds strategic advantages. It translates into wider market visibility, specifically targeting the coveted corporate segment

A brand protection campaign might not fail due to poor execution; it could simply be distribution or revenue issues making direct channels less appealing

The new Net CPA on Consumption model is an improvement by trivago in line with what hotels are looking for: visibility and reservations with a guaranteed return

The source of a reservation is known as its booking source, and all booking sources fall into one of two primary categories: direct and indirect sources

Typical eCommerce includes online travel agents and agencies, booking engines, metasearch, and other third-party sites selling hotel rooms

Booking.com, Agoda and Traveloka continue to hold the top three positions, bringing in the highest revenue for partner hotels

Hotel Leaders must be ready for a seismic shift in traveler behavior that affects everything from demand and distribution patterns to length of stay