distribution

Hotel Leaders must be ready for a seismic shift in traveler behavior that affects everything from demand and distribution patterns to length of stay

The average path to purchase length – from when a traveler starts thinking about taking a trip to when they book – is 71 days (more than two months!)

The Digital Markets Act has the potential to rebalance the relationship with OTAs, thanks to greater control over their online distribution

With both historical and forward-looking booking data in hand, guesswork is removed, making hotel management easier and less stressful for all

In the realm of hotel distribution and connectivity, two essential tools are often in the spotlight: GDS vs Channel Manager

Tripadvisor Enhanced Marketing Text is a new feature that enables advertisers to display custom marketing text on the hotel list and details pages

Wrong decisions are made when hotels consider “share of direct channel out of the total revenue” as the only KPI to understand how the channel is doing

Calculating customer acquisition costs is challenging. Costs are often distributed across departments and vary by channel

Two of these confusing visibility boosters are the “free room upgrade” and “free breakfast” by Booking.com. Do you know how they work?

In this discussion we change tack a little and look at possible medium to long term implications of not addressing your hotel price competitiveness