distribution

Let us delve into some tips to help you dash over the speed-breakers in your revenue maximizing journey and build the right rate parity strategy

A well-rounded approach combining strengths of direct bookings and OTAs will help hoteliers maximize their revenue potential and enhance guest experience

Working with OTAs can enhance your revenue management and distribution channel strategies, but there are also some downsides

Adding metasearch to a multichannel marketing strategy is essential for hoteliers seeking to maximize direct bookings and achieve higher margins over time

This model is designed as a gateway to the Tripadvisor metasearch world, allowing the many hotels that are currently offline to try it risk-free.

This is video 1 of a 3 video series about hotel direct booking. In this video we focus on how your marketing and distribution could make you more attractive

It’s easy to think once you’ve set up the connection with your metasearch partner and your rates are being displayed that there’s nothing left to do

In this report, we analyse distribution trends from four years of online booking data spanning from 2019 through 2022

Following the path of virtuosity in the marketing ecosystem, we must try to avoid temptation and stay away from the seven deadly sins of distribution

The cost of hotel customer acquisition is what you pay to acquire a new guest. That includes marketing, reservations and the cost of serving the guest