distribution

Having an analytical approach to visibility boosters is critical and will help you assign the incremental cost to the incremental revenue correctly

There’s a bias to drive direct traffic, which means metasearch gives your property greater exposure than the OTAs to encourage a direct booking

To understand how the contribution of Google Hotels (both paid and free) has evolved over time, we split our set of hotels in two

It’s no secret that the volume of OTAs participating in the auction has skyrocketed, making impression share more and more difficult to obtain

Without distribution, it’s as good as if your hotel didn’t exist. Approaching it holistically with these tips in mind lays the foundations for success.

Here we break things down for you, explaining how to calculate guest acquisition cost and the different costs to factor in

This update could potentially add even greater additional volume to property promotion ad listings, which have already been instrumental in Google Hotel Ads

2023 is still quite uncertain. Analyze your current distribution and make sure it is agile. Enhance your direct channels and take control of your prices

When we have conversational bots helping us, it could change the way we search for information. And one of the things we search for hotel information

Any source of traffic that generates 13% of total direct revenue is a must in your online marketing mix, and that’s what metasearch is today