distribution

It is important to invest time and energy into your OTA presence too. Here’s how to make the most of your OTA profiles to attract more guests to your hotel

Metasearch can drive as much as 30% of a hotel’s online bookings. Besides giving a boost to direct bookings, here are five benefits of a metasearch presence

The right hotel distribution strategy can amplify your online presence, boost reservations and engender growth to a great extent

Metasearch marketing is the use of metasearch engines by hotels as an advertising channel to increase exposure, build awareness, and attract bookings

This August, Expedia Group is releasing new Search and Sort Factors in their marketplace that will affect how hotels appear in Expedia’s search results

For all the new and established hoteliers, it is time to consider the change and leverage the potential of the new trends in hotel distribution management.

A focus on direct distribution is not new but given evolving changing customer behaviours what now underpins its success?

Metasearch is more productive and profitable than ever and, as the channel continues to grow and machine learning benefits compound at a campaign level

The hotel distribution landscape is as dynamic as ever. Success in this ever-changing environment requires responsiveness and swift action

There’s nothing wrong using OTAs and they can still be incredibly valuable and handy part of an overall selling strategy – they have their place in the mix