digital

Hotel marketers should continue preparing for a future where privacy is increasingly prioritized and build a strategy not reliant on third-party cookies

Whether you’re an independent boutique hotel or part of a larger chain, the following website common mistakes could be tanking your conversions

An attractions module does more than just list local sites; it becomes a valuable resource that enriches your guests’ stay

Now you’ve identified target markets, next step is deciding which platforms will reach them best. Every platform has its strengths, but not all are equal

The Antitrust ruling gives hotel marketers an opportunity to diversify digital strategies and reduce dependence on Google’s search and advertising products

We’ll cover eight top email marketing tips that can help your hotel maximise its email campaigns and grow its guest list.

Whether you are tasking your in-house team or outsourcing to an agency, resources must be determined to dedicate to social media

It’s essential to note PMax isn’t here to replace other advertising tactics but to complement them, adding another layer of depth to your marketing strategy

Good content can help you showcase multiple facets of your hotel story, which helps to educate your target audience and improve brand’s reputation

How would your budget running out earlier in the day impact? You simply will not have visibility later in the day, when key search activity is taken place