digital
4 Ways to Maximize the Marketing Agency and Hotel Relationship
Effective collaboration ensures that marketing agencies and hotels can leverage strengths, streamline communication, and tailor strategies to specific needs
Engage Travelers with Cyber Travel Deals
Black Friday and Cyber Monday are well-known deal days for travelers, and the most recent newcomer to this bargain shopping week is Travel Tuesday
Search Generative Experience and Potential Impact for Hotels
He outlines challenges and opportunities hoteliers face in a Google dominated landscape and the potential effects of Google Search Generative Experience
Why Your Hotel’s Google Ads Aren’t Driving Enough Traffic
We’ll walk you through some of the common mistakes hotels make with Google Ads and give you actionable tips to turn your campaigns around
How the iOS 18 Update Will Impact Email Marketing
Early testing that we’ve seen shows that preview text often has absolutely nothing to do with email content and does nothing but confuse the user
Branded Hotel Opening: How to Build Awareness with Paid Search
By leveraging Paid Search prospecting strategies, hotels can target potential guests based on their interests in the destination, attractions, and Features
Evaluating Your Summer Marketing Efforts: Hotelier Checklist
A comprehensive marketing review helps identify successes and opportunities, allowing you to refine your strategies and enhance your future ROI
Instagram Marketing: How to Promote Your Hotel Event Venue
To effectively reach potential event clients and attendees, Instagram event marketing leverages one of the largest audiences to promote your venue
It’s ‘No Dough’ for Third-Party Cookies, According to Google
Hotel marketers should continue preparing for a future where privacy is increasingly prioritized and build a strategy not reliant on third-party cookies
Website Turning Guests Away? 5 Mistakes That Hurt Conversions
Whether you’re an independent boutique hotel or part of a larger chain, the following website common mistakes could be tanking your conversions