digital

Moving from Google commission-based bidding to an upfront payment model is a big change, but it gives you a chance to improve your hotel marketing strategy

Google announced changes for PMax in 2025. Hotels should use negative keyword functions and Demand Gen campaign format to improve campaign performance

We’re sharing 6 creative Instagram post ideas for hotels that will keep your content fresh, attract new travelers, and boost your hotel’s online presence

No longer confined to traditional SEO tactics, visibility now hinges on how AI-driven platforms interpret and reference your brand

Lifestyle photography and video meets the travelers needs by showing real people, true emotions, and relatable moments

Predictive tourism is the art and science of using AI with in-depth data analysis to identify traveler needs and deliver highly personalized experiences

Mastering Property Promotion Ads offers new opportunities to attract guests searching for specific destinations, amenities or qualities

A digital presence strategy for your hotel should drive traffic and revenue to your lowest cost of sales channel – your website

Enhancing hotel marketing with Google Analytics involves leveraging its robust features. Here are some actionable ways hotels can optimize their marketing

Hotels must acknowledge three key shifts driving influencer marketing today. First, influence is no longer a question of exposure but action