digital
Reasons To Be Concerned About New Digital Markets Act
We aim to provide valuable insights into what the new Digital Markets Act means to hoteliers and its possible implications
The Importance of Hotel Post and Pre-Stay Emails
Email marketing gives you an opportunity to build a personal relationship with your past guests, present guests and future guests
TikTok SEO for Hotels: How to Get Your Video Content Noticed
By understanding how to optimise your videos for TikTok SEO, you can increase your chances of being noticed and boost your hotel visibility
Big Mistake! Your Hotel Website Is Not Just an Online Brochure
Your website is your number one communication channel with multiple audiences and interests, so it cannot be designed like a static sales brochure
3&6 “Who Are We”: In Conversation with Ben and Tristan
Through our conversation you will hear more about 3&6 as we dig deeper into the backstory, how the company came about and risks taken to get started
Hotel Digital Marketing: Alt Text SEO Best Practices
Adding image alt text is a quick win when it comes to boosting your website’s SEO, but there is more you can do to increase visibility and direct bookings
Google My Business for Hotels: 13 Ways to Optimize Your Listing
We’ve covered a handful of do’s and don’ts, but there are other items that you should avoid when optimizing your Google My Business Profile
Page Load Time in GA4: Do Users Even See Your Hotel Website?
The correlation between a user opening a website and viewing its content seems straightforward, yet discrepancies frequently occur
Micro-Market Segmentation in Hotels: A Key to Personalization
Broad segmentation often falls short in today’s competitive landscape. To cater to guest needs, we need to delve into the realm of micro-market segmentation
GA4 and Other Google Updates for Hotels
Google announced three new features to actively open the onboarding process for hotels wanting to list their rates or provide booking links