digital

Tracking hotel marketing KPIs is not just about numbers. These metrics act as navigational tools for improving guest experiences and boosting profitability

Google, has implemented alterations to comply with DMA regulations. These changes are evident in travel search areas, with a substantial focus on hotels

With these powerful marketing ideas, you’ll capture their attention and business, setting you apart as a leader in the hotel supply industry

This hypercommerce approach not only enhances the booking process but aligns with desires of a generation that values spontaneity and discovering new destinations

While being on social media is free, putting money behind your initiatives can grow your audience and engagement beyond organic reach

Independent hotels needn’t break the bank for digital marketing. There are plenty of free tools, just find the ones that work best for your hotel

When independent hotels participate in the most profitable marketing channels, brand visibility increases exponentially and reliance on OTAs decreases

Don’t forget what social media was initially invented for – to be social! It allows your brand to create an interactive community while building reputation

For hotels to continue tracking guest behaviour on their website and booking engine, hotels will be required to switch on Google Consent Mode

We’re exploring the current social media trends for hoteliers in 2024 – from short-form videos to branded DMs – that can give you a competitive edge