data

Sending an email to an unengaged email address lowers your sender reputation. Meaning open rates and click-through rates will gradually get worse

The goal of a hotel has always been to create memorable moments and to drive revenue, but what do guests really want and expect today?

When your team has the right data insights at their fingertips, collaboration and performance improve across the board

Your revenue manager is at the office, buried in spreadsheets, frantically copying and pasting data before the morning revenue meeting. Sound familiar?

To stay relevant, you can’t just watch technology evolve. The best revenue managers will use new tools – test them, challenge them and spark innovation

No matter how hard you try, the truth is that your segmentation strategy won’t work unless you have the right data to power the filters

A Customer Data Platform transforms guest relationships into revenue, while AI ensures that personalization and efficiency happen at scale

Independent hoteliers who adopt a smarter, more sustainable strategy leveraging first-party data to personalize email and CRM marketing, see better results

Having data isn’t the same as having strategic foresight. The critical gap lies in turning raw data into accurate forecasting that you can trust and act on

Properties that adapt their pricing data strategies to shorter lead times and leverage multi-source real-time demand data can outmaneuver competitors