data

The rise of OTAs is a stark reminder of the consequences of missing an inflection point. It is key to recognize and adapt to pivotal shifts in the industry

A CDP is the missing piece in a hotel tech stack, bringing together scattered guest data to create unified profiles allowing hyper-personalized experiences

Data is now an invaluable commodity for independent hoteliers to analyze both internal and market data to compete with larger chains

We explore what’s new with GA4’s Realtime Pages report, why it matters for the hotel industry, and how you can leverage it to optimize your website

Correlation and causation are two different things. Confusing them can lead to misguided conclusions. These errors could be prevented with causal AI

A CDP can analyze guest behaviors, preferences, and booking history, enabling highly targeted marketing campaigns that resonate with individual guests

Understanding how AI-driven solutions can be applied in your hotel will streamline operations and unlock new avenues of profitability

Hotels that successfully implement personalization can significantly enhance the satisfaction and loyalty of guests

“Who Are We” interview with Daan de Bruijn, co-founder of Bookboost, discussing their solution, geographical focus, typical client profile and backstory

This article tells the stories of two commercial managers – one who still trusts his instincts and another who has fully embraced data