data

Experience vs. Data: A Tale of Two Commercial Managers

This article tells the stories of two commercial managers – one who still trusts his instincts and another who has fully embraced data

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Hotel No-Shows: What Is It and Key Reduction Strategies

Let’s face it, no-shows are a real headache for the hospitality industry. Now let’s figure out how to deal with these pesky no-shows

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Fine Tune Your Hotel Forecast With Big Data

There’s more data available about your guests than ever before. Today, we’re learning about travelers who visited our websites, began searching dates and locations, but left without booking. NB: This […]

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Ensuring Your Data is YOUR Data in Hotel Technology

In an era where data is considered the new gold, the significance of data ownership for hotels cannot be overstated

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How to Segment Guest Data for Tailored Guest Experiences

From identifying key segments to utilizing the right metrics, we can turn data into actionable insights, ensuring every guest feels valued

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Data Driven Personalization: Are Hoteliers Missing the Mark?

Utilizing data available and adopting advanced personalization technologies, hotels can unlock significant revenue potential and nurture guest relationships

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How Small Hotels Can Capture Overflow From Big Events

Apart from leveraging local event data, small hotels can form strategic partnerships with event organizers, local CVBs, convention centers, partner hotels

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Why a Hotel Commercial Strategy is Now Non-Negotiable

A commercial strategy is critical for maximizing a hotel’s profitability and strengthening its direct relationships with guests

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money being put through a shredder reflecting the importance of choosing a dedicated data partner in revenue management

Importance of a Dedicated Data Partner in Revenue Management

By opting for a dedicated data provider, businesses can ensure they receive the unbiased and accurate data needed to drive revenue strategies

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Building Blocks of a First-Party Data Strategy for Hotel Revenue

We look at how to assemble first-party and zero-party data into a robust, revenue-generating strategy, and create picture-perfect guest experiences

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