data

That’s why the real shift is from descriptive analytics to predictive and prescriptive analytics. It gives you a forward view so you can:

When you can unify every piece of guest data into a single, reliable view, all those missed opportunities start to disappear

Forward-thinking hotels are moving beyond static annual budgets and embracing rolling forecasts – empowering smarter, faster decision-making

We explore which KPIs and supporting metrics matter most for marketing and sales teams; and how you can interpret commercial data

In recent years, you’ve probably heard it again and again in the hospitality world: “The market changes too fast – it’s impossible to predict demand.” NB: This is an article […]

We look at what hotel data breaches are, the common types affecting the hotel industry, their impact and how you can strengthen hotel data security

Hotels that recognize this shift early can build competitive advantages around email based customer intelligence and interactive communication

We outline 7 effective ways to gain a comprehensive understanding of your total revenue performance to see where and how revenue is generated

Trend analysis may feel a bit old-school exercise in the world of AI and automated reporting, but it is still an effective way to ground a budget with data

While a hotel’s product is in the physical world, its ability to adapt and compete is now dependent on its ability to think and act like a tech company