data

For hotels, this could mean asking fundamentally different questions of their data, moving from reactive analysis to proactive insight generation

Hotels that articulate why they are worth the price – through storytelling and personalization – will outperform those that compete primarily on rate

Trying to predict the future of hospitality in 2026 can feel like staring into a cloudy crystal ball. Rapid technological change – particularly in artificial intelligence – has made long-term […]

Looking to fill some need periods in next few weeks or months? Market trends can identify the types of groups most likely to fit your space in need periods

The shift towards net revenue goes far beyond adding a new KPI. It is a commercial reset that changes how business decisions are made and measured

When hotel teams misunderstand the differences between automation and AI, they expect AI to perform the tasks of automation, and vice versa

Luxury does not mean what it meant a decade ago. They expect something subtler: relevance, recognition, responsiveness, not just more expensive

These predictions outline how hotel marketing is evolving and how you can increase direct bookings and strengthen visibility across answer engines

Implementing dynamic pricing doesn’t require an enterprise-level RMS or dedicated analytics teams. The following five strategies represent proven approaches

A tech stack that is not working properly doesn’t create operational headaches only. On the contrary, guests feel it too through slower responses