data
What is Hotel Room Type Mapping and the Benefits?
Accurate room type mapping at your hotel enhances your revenue management strategy, enabling clear, strategic control over visibility and pricing
From OTAs to Open APIs: Embracing the Next Inflection Point
The rise of OTAs is a stark reminder of the consequences of missing an inflection point. It is key to recognize and adapt to pivotal shifts in the industry
What is a Customer Data Platform (CDP) and How It Drives Success
A CDP is the missing piece in a hotel tech stack, bringing together scattered guest data to create unified profiles allowing hyper-personalized experiences
Data: How Independent Hotels Can Compete With Large Chains
Data is now an invaluable commodity for independent hoteliers to analyze both internal and market data to compete with larger chains
Increase Hotel Bookings Using GA4’s New Realtime Pages Tracking
We explore what’s new with GA4’s Realtime Pages report, why it matters for the hotel industry, and how you can leverage it to optimize your website
Correlation or Causation: How Causal AI Can Help Revenue Management
Correlation and causation are two different things. Confusing them can lead to misguided conclusions. These errors could be prevented with causal AI
From CRM to CDP: The Data Shift Hospitality Needs
A CDP can analyze guest behaviors, preferences, and booking history, enabling highly targeted marketing campaigns that resonate with individual guests
Unlocking Hotel Profitability with AI: Two AI Outcomes
Understanding how AI-driven solutions can be applied in your hotel will streamline operations and unlock new avenues of profitability
Are Personalized Experiences Essential for Hotel Guests?
Hotels that successfully implement personalization can significantly enhance the satisfaction and loyalty of guests
Bookboost “Who Are We”: In Conversation with Daan de Bruijn
“Who Are We” interview with Daan de Bruijn, co-founder of Bookboost, discussing their solution, geographical focus, typical client profile and backstory
