Airlines
Travelers turn to Facebook Messenger for better customer service
When Karen Korr wanted to change part of her European itinerary, she didn’t call Travelocity, her online travel agency. She didn’t send an email or a text message, either. Instead, […]
European airlines scored big in a la carte revenue last year
Estimated airline a la carte revenue worldwide in 2017 stood at US$57 billion, with European airlines leading at US$19.4 billion followed by Asian carriers at US$15.8 billion. The estimates from […]
Airlines inching closer to dynamic pricing
Imagine if airlines could tailor fare offers based on who was making the ticket inquiry, rather than strictly on the search criteria. Well, industry technology and revenue-management experts say those […]
‘Dynamic pricing’ could make airfares even more confusing
I’m old enough (perhaps you are, too) to remember when airlines published all their airfares in their timetables, which were issued once a month. Back then airlines were regulated by […]
Getting visual with Revenue Management
Revenue management is not easy. Maintaining complex, sophisticated systems requires RM analysts with an often tough-to-find mix of market knowledge, business acumen, analytical and communication skills. NB: This is an […]
Marriage of RM & merchandising: logical next step for airlines
The notion of ‘right product, at right time and at right price’ may be something airlines understand only too well but they still aren’t getting it right. Today many airlines […]
Why airlines need to segment smarter
People travel for many different reasons but often airlines don’t go far enough in meeting their specific needs. Marketing textbooks generally speak of customer segmentation based on demographics. We are […]
How airlines can benefit through optimized revenue management
Most airlines have optimized their core ticket costs. But as ancillary purchases represent an increasing percentage of customer spending airlines must rethink their revenue-management practices. Airlines have been early adopters […]
Cracking the code to make airline loyalty count
Since their launch, airline loyalty programs have become valuable revenue drivers, brand builders, marketing tools and assets. They play a critical role in airline profitability, and competitiveness. As consumer trends […]
Private channel airline distribution deals spark concerns
Under a new arrangement that IAG has negotiated with Amadeus and Sabre, selected companies aren’t subject to the $10 per one-way GDS surcharge that the IAG airline British Airways and […]
