airlines

Where do we go From Here? A Look at the Uncertain Future

We’re clearly in unprecedented times. The past isn’t always the best indicator of future performance. Even so, it can be helpful to look at downturns and health events to get some baselines

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What Will Travel Look Like After The Coronavirus?

The staggering global scale of the coronavirus pandemic makes it especially devastating, but the travel industry has rebounded from past crises and experts believe it will bounce back again

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How Bad Will It Get for Airlines When Coronavirus Hits the U.S.?

Unless something changes with how the illness spreads, Americans will freak out, and U.S airlines will struggle to fill seats, at any price. They all can probably survive but profits should take a dive

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Loyalty & Revenue Management – The Super Duo

Unlike Loyalty in most airlines, Revenue Management can look at the entire passenger landscape. Looking at every passenger – including FFP members, alliance status holders and “infrequent” flyers

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What Can Hotels Learn From Airlines Booking and Distribution

Airlines are shifting from traditional distribution systems and finding new ways to drive revenue. There are lessons here for hotels, underpinned by need to reduce dependence on travel tech giants

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Shadow Loyalty Members: The Revenue Hiding in Plane Sight

Today, airline loyalty members represent between 20% and 70% of total pax depending on the airline, and it means there is a significant percentage of passengers who are not program members

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Joy – The New Airline Loyalty Metric

Airline feedback is broken. Everyone knows it, but nobody will admit it. NPS has passed its expiry date, and yet airlines still rate themselves on metrics that don’t serve their passengers.

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Smart Shopping for Data: Driving Analytics Excellence in the Airlines Industry

With omnichannel marketing and sales the norm, data is the cornerstone of business enablement; and staying ahead of the competition is dependent on which player can monetize data effectively.

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Monetizing Data: How Much is Airline Loyalty Data Worth?

Successful data-driven airlines typically attribute value of the airline loyalty data they collect within the loyalty program based on the commercial application of that data. That is to say – […]

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Inflight Connectivity to Unlock $30bn Ancillary Revenue

The future of the inflight connectivity industry is bright, with a growing number of airlines seeking to digitise their inflight experience in order to stay relevant. This demand is driving […]

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