We’re clearly in unprecedented times. The past isn’t always the best indicator of future performance. Even so, it can be helpful to look at downturns and health events to get some baselines
Unless something changes with how the illness spreads, Americans will freak out, and U.S airlines will struggle to fill seats, at any price. They all can probably survive but profits should take a dive
Airlines are shifting from traditional distribution systems and finding new ways to drive revenue. There are lessons here for hotels, underpinned by need to reduce dependence on travel tech giants
Today, airline loyalty members represent between 20% and 70% of total pax depending on the airline, and it means there is a significant percentage of passengers who are not program members
With omnichannel marketing and sales the norm, data is the cornerstone of business enablement; and staying ahead of the competition is dependent on which player can monetize data effectively.
Successful data-driven airlines typically attribute value of the airline loyalty data they collect within the loyalty program based on the commercial application of that data. That is to say – […]
The future of the inflight connectivity industry is bright, with a growing number of airlines seeking to digitise their inflight experience in order to stay relevant. This demand is driving […]