Airlines
Hotels and airlines can apply Revenue Management to surprise and delight
Hilton is considering ways that revenue management techniques could be used to improve customer satisfaction, and there are opportunities for airlines too. Many service-focused organisations identify opportunities to ‘surprise and […]
Too many options can lead to paralysis in the booking process
Giving a customer too many options can lead to procrastination and even paralysis in the booking process. Airlines boast of new travel options: customer choice is at an unprecedented level! […]
Blockchain blockbuster: is the travel industry’s invisible battle over?
Back in 2015, when Lufthansa decided to introduce a surcharge on all reservations coming through the global distribution systems (GDSs), Max Izmaylov had just started to think about Winding Tree. […]
GDS: The forgotten leisure channel?
Consternation over the relationship between online travel agencies and hotels has garnered a lot of ink in industry articles over the past several years—that’s understandable. However, one very viable […]
Why being passive can be unhealthy for revenue management
Too much intervention can be problematic but a balanced and active approach to airline revenue management works best. ‘Passive’ revenue management (PRM) takes human intervention out of the equation. It […]
Study reveals ‘true cost’ of air fare distribution
Carriers make inflated claims of distribution costs, a study has found. Airline claims that increased direct distribution will slash their cost of sales are pulled apart by an ‘Airline […]
Ancillary Revenue Survey Shows $44.6Bn Revenue Boost for Airlines
“Wealth is largely the result of habit,” German-American businessman John Jacob Astor once said. With ancillary revenue of $44.6 billion, it’s clear the airlines included in the 2017 edition of […]
Rebundled ancillary revenue makes a come back
‘Ancillary’ revenue is, of course, a growing portion of airline revenue. Some airlines are even reporting more than 40% of their revenue from ‘ancillary’ services, which generally refer to the […]
Airlines need to get creative and segment better
At one airline, the new promotional fare with a three-day purchase window isn’t selling. Another is finding that a large tourist boom in Costa Rica isn’t translating into sales of […]
Hotel industry lessons in search that could apply to airlines
It seems that personalisation, if done right, does work. This is certainly the belief of Trivago, which believes that displaying generic content for all searches – a picture of the […]
