Joy – The New Airline Loyalty Metric
Airline feedback is broken. Everyone knows it, but nobody will admit it. NPS has passed its expiry date, and yet airlines still rate themselves on metrics that don’t serve their passengers.
Smart Shopping for Data: Driving Analytics Excellence in the Airlines Industry
With omnichannel marketing and sales the norm, data is the cornerstone of business enablement; and staying ahead of the competition is dependent on which player can monetize data effectively.
Monetizing Data: How Much is Airline Loyalty Data Worth?
Successful data-driven airlines typically attribute value of the airline loyalty data they collect within the loyalty program based on the commercial application of that data. That is to say – […]
Inflight Connectivity to Unlock $30bn Ancillary Revenue
The future of the inflight connectivity industry is bright, with a growing number of airlines seeking to digitise their inflight experience in order to stay relevant. This demand is driving […]
5 Predictions for Airline Loyalty in 2020
It’s fair to say that airline loyalty is moving faster than ever before. More programs are making micro adjustments rather than waiting for the 10 year refresh.
Challenges for Airline Revenue Managers Beyond 2020
Airlines face several static and dynamic challenges for which revenue managers are required to recalibrate their strategy in real-time. This brings a growing need for fresh data delivered quickly
Why Airlines Keep Creating Even More Types of Fares
Airlines have long wanted to move to so-called personalized pricing. They would like to sell online in ways that make it more difficult for a traveler to comparison-shop by the lowest price alone.
United Airlines Booking Curve Ball is a Customer Experience Win
United recently reported that its booking curve had changed and that they needed to set aside more seats for passengers who book at a later date.
What Guests Expect from Online Check-In, from Airlines to Hotels
When guests arrive at your property, no one wants to worry about countless check-in paperwork. The same goes for the online experience. Keep your online check-in simple for a great experience.
Using Loyalty Game Mechanics to Increase Revenue Per Seat
Leveraging from loyalty game mechanics requires data collection, loyalty tracking, and booking integration. Do your frequent flyers go out of their way to spend more with the airline?