boutique hotel room

Boutique resorts are more expensive, geographically harder to reach and usually require longer stays compared to luxury hotels. This is why marketing for boutique resorts should be differentiated so it is efficient, effective, and powerful.

NB: This is an article from ARO Digital

You must have a unique identity for your property with an active online presence to interact with loyal guests and new ones.

The resort marketing needs to skillfully reflect the services and the destination and the way that their value is leveraged with potential guests.

To generate more revenue for your boutique resort, consider the following tips.

1. BE CONSCIOUS OF THE PRODUCT AND SERVICE EXPERIENCE IN YOUR RESORT

To retain loyal guests, it goes without saying that you have to provide an excellent product and service experience.

High quality guest care and delivering on the promises you make in your marketing must be your main goal.

Going beyond expectations leads to converting first-time or one-time guests into loyal repeat customers who will then advocate for you.

Beyond this look to create emotional connections with your guests. Your marketing aim is to showcase what you value via your messaging.

Deliver on it with great service and you will create a lasting relationship with guests by resonating with their core values – that is what will motivate them to keep returning.

2. HAVE A UNIQUE AND AUTHENTIC STORY FOR YOUR BRAND

Your marketing agency should have a crystal-clear understanding of your property identity and story. In this case, you have to answer these key questions:

  • What makes your boutique resort unique?
  • What guests do you cater to?
  • What do your guests value most?

The answers to these questions are the root of all your online marketing efforts.

Boutique resorts have an authentic opportunity to do things a little differently. Tell your guests a story which resonates with their expectations.

Are you a barefoot luxury resort where guests can step directly from their villa onto the beach? Are you renowned for sunset views? Do you have ethical or environmental credentials or maybe the opportunity for guests to connect with the local community?

3. BE AT THE CENTRE OF YOUR DESTINATION

You should integrate seamlessly with your destination market and grow a mutually beneficial relationship with other related local businesses.

Read rest of the article at ARO Digital