Corporate guests are a market that can be available to hotels all year-round. Unlike leisure, business travel rarely has an off-season and if hotels work hard to attract bookings and build loyalty, they can create a secure revenue stream for their property.
Another good thing about corporate individuals or groups is that their needs are often easier to narrow down and cater for. The purpose of their trip is usually very defined and specific, as is the time they will spend while staying at their destination.
However, this doesn’t mean securing these guests is simple.
There are many variables corporate guests will consider before making a booking with your hotel, all of them based around efficiency, convenience, and quality.
A report from Euromonitor International shows the changing face of business travel. The rise of automation and new technology is changing the industry, and thus the needs of business travellers. Travel and tourism accounts for one in 11 jobs worldwide, but some of these are being lost to technology.
The specific research and development your hotel undertakes will determine the success you have in attracting a long-term and lucrative market from the corporate sector.
Here are 20 things hoteliers should know about attracting corporate guests:
#1: Make personalisation a priority
Corporate travellers are becoming more diverse in terms of nationality, age, and gender. Population growth and modernisation continue apace meaning the business market is not just made up of mature men anymore. Hotels will have to prioritise personalised service to serve every type of corporate traveller on the market.
#2: If you’re not a corporate hotel brand, it’s okay
Move towards real-time service and increased integration. Like they do with their hotel stay, business travellers want the booking process to be as fast and as simple as possible. Incorporate the best booking engine and property management system integrations you can find to facilitate a smooth and quick booking process for travellers.
