If you are a hotel sales professional today, there is a good chance your daily reality doesn’t match your job description. Instead of selling, you are trapped in a cycle of administrative drudgery.
NB: This is an article from Demand Calendar
You were hired to build relationships. You were hired to host site inspections, negotiate complex MICE deals, and drive revenue. You are a hunter, a negotiator, and a closer.
So why do you spend half your week acting like a data entry clerk?
Does this sound familiar?
The “Double-Entry” Doom.
A group inquiry comes in. First, you manually type it into your PMS. Then, you open your CRM (Salesforce, HubSpot, or a chaotic Excel sheet) and type the exact same data again.
The Risk: While you are busy typing, your competitor is already on the phone with the client. Slow response times allow competitors to steal the deal.
Negotiating Blind.
You are on a call with a corporate account. To quote a rate, you have to dig up last year’s static reports or look solely at room nights. You can’t instantly see how much F&B or meeting revenue they generated.
The Risk: You underprice high-volume accounts because you lack data on their total value.
The Friday Reporting Panic.
It’s Friday afternoon. You should be closing deals or heading home. Instead, you are stuck at your desk building pipeline reports for your GM because your systems don’t talk to each other.
The Risk: You lose valuable selling time doing work that software should do automatically.
As the saying goes, “Generic CRMs are where sales motivation goes to die.”
They require endless customization, they don’t understand hospitality, and they turn talented salespeople into admin assistants.
The Solution: A CRM That Finally Speaks “Hotel”
It is time to stop updating your CRM and start using a tool that actually helps you sell. The difference between a generic CRM and one built for hotels isn’t just convenience; it’s pure ROI.
By eliminating manual data entry and automated reporting, Demand Calendar saves the average salesperson 40 hours per month.
- 40 Hours Saved / Month
- x €45/hour (Avg. labor cost)
- = €1,800+ in Monthly Value Generated per person.
That is an extra week of full-time work every single month that you can reinvest into finding new business.
