According to an IMG customer survey, 35 percent of families expected to take an intergenerational trip in 2024.
NB: This is an article from WebRezPro
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Intergenerational travel refers to multiple generations of a family- from boomer to baby – traveling together, and it’s going strong. Accommodations can enhance both their guest experiences and their profits by embracing this trend. Here’s how:
Beach Vacations
The beach appeals to intergenerational travelers because it caters to all activity levels. Energetic family members can swim, surf, or go for a walk, while those wanting to relax can sit on the sand with their mystery novel.
If you’re near a beach, make that clear in your promotional materials. You could even offer certain beach equipment, e.g., towels, umbrellas, boogie boards, etc., for a small rental fee or as a complimentary service. Don’t forget to sell sunscreen in your gift shop… and aloe for those guests who don’t buy the sunscreen.
Not a beach in sight? Not to worry. On-site swimming pools are popular with intergenerational travelers too! Promote your family-friendly amenities front and center.
Culinary Delights
The food tourism market is expected to hit $1,796.5 billion by 2027. People are excited to see new places and try new dishes, and it’s another activity that the family can do together. Not every family member needs to visit the museum, but all family members need to eat. A hangry family is not a happy family.
Invest in making your food and beverage options the best they can be, with a children’s menu. Providing hot chocolate along with the in-room coffee and tea can also ensure that the stay is extra special for the kids too.
Include options for people with dietary restrictions. The more people in the party, the higher chance of allergies and intolerances. Know how cross contamination works and combine dishes for multiple needs, like vegan and gluten-free chocolate mousse.
Food festivals are your friend, expected to account for $560.3 billion of the 2027 food tourism market. Appeal to prospective guests by letting them know about any nearby festivals and events showcasing local flavors. You can do this on your website, blog, and social media.
You can recommend local restaurants too on your website and digital guide as well as at the front desk. Bonus points if your staff have actually eaten there and can personally vouch for the quality of experience.
Finally, a kitchen or kitchenette in the room is a big help. Eating out every night gets expensive, especially with a larger group!
Multi-Room & Group Bookings
Vacation rentals are popular with intergenerational travelers because of the extra space available (three generations and one bathroom does not make for a pleasant trip). But hotels can also offer this convenience. With WebRezPro Property Management System, hotels can combine multiple rooms and sell them as a single “virtual” unit. This is not only an appealing option for parents who don’t want to share a room with their messy teens, but an easy way for staff to manage multi-room bookings.
