As an independent hotelier, you have a lot on your plate, and that’s an understatement.
NB: This is an article from Lighthouse
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Ensuring your business is performing at its best and managing your property while simultaneously delivering exceptional guest experiences is a tricky balancing act.
That’s why using technology to automate typically manual processes can be seen as a turning point for independent hoteliers. It can transform what were labor-intensive tasks into seamless workflows requiring only the lightest of touches.
By using intuitive software designed specifically for independent hoteliers you will see a number of key benefits:
- The automation of time-consuming tasks streamlines your day-to-day operations and removes human error, leading to improved efficiency and cost reduction
- With demanding, manual tasks eliminated from your workload, you can focus on better serving your guests along with other high-value activities
- The accurate and actionable data at your disposal enables you to make better commercial decisions to increase your revenue
You shouldn’t see the shift towards automation and data-driven decision-making as a flash in the pan but a long-term strategic move to set you apart in a competitive market.
The wealth of under-utilized internal and external market data at your disposal is a sleeping giant and, when awakened, it has the potential to catapult your hotel’s commercial and operational performance beyond what you thought possible.
Let’s look at how you can use these data sets to compete with larger operators by adopting the right technology.
Revenue Management Made Easy
As an independent hotelier, when you see the words revenue management, you may think to yourself, “That’s too much work and too complex to get a handle on when I’ve got what feels like a million tasks to complete.”
Well, it’s time for a rethink.
There are now tech solutions engineered for independent hoteliers, offering you the ability to dip your toe into the pool of revenue management and still reap the rewards typically seen with a much deeper immersion in this commercial strategy.
The automated, data-driven insights and easy-to-use dashboards mean that your business stands to benefit without you getting your hands dirty.
First, we’ll look at room pricing – the cornerstone of revenue management – and how new software can turn you into a pricing expert with a few clicks.
