Is it possible to pinpoint the exact time of day to post on social media to yield higher levels of engagement? The truth is, there is no specific hour or minute of the day that will increase engagement on posts across the various social media channels. However, there are certain periods of time and days of the week that will get content in front of a larger audience – which will most likely lead to higher engagement on social media posts.
When To Post Across Social Media
As we all know, social media is instantaneous and always evolving. When planning ahead and scheduling posts, timing is everything for your social media strategy. We all know that what is trending one minute fades fast the next. Knowing when to post and implementing these tactics into your social media strategy will not only boost engagement but help increase the visibility of your brand.
You may be wondering if timing on Facebook is important since content on user’s News Feeds is filtered through an algorithm and no longer pulls through in chronological order. The answer is yes, timing still matters. Hootsuite found publishing time does still play an important role in increased engagement on content.
So when is the best time to publish content on Facebook? HubSpot along with several other sources report:
- The best time to post is between 1pm and 4pm. The best days to post are Thursday and Friday.
HubSpot also notes engagement spikes at the end of the week starting on Thursday through Sunday. Additionally, they report the best time to post on Saturday and Sunday is between 12pm-1pm and the worst times are before 8am and after 8pm.
Twitter’s timeline is significantly more fast-paced compared to other social networks and it can be hard to captivate an audience when the life of tweets are not long-lived. To make sure you are heard by your audience, Falcon.io reports:
- The best time to tweet is around 12pm or between 5pm and 6pm. The best days to post are Thursday and Friday.
Falcon.io and other studies have shown activity on Twitter spikes at lunchtime and then again as people are getting off work. In general, for maximum visibility, it is best to post in the afternoon and during the weekdays, as activity during the weekend declines.
