Online content: When it’s good, it’s great for marketing a hotel online. When it’s bad, it’s not doing anybody any favors – if anything, it’s discouraging guests from booking. This is especially true when it comes to visual content. On trivago, hotel profiles with stellar main images attract 96% of all clicks, while profiles featuring high-quality photos in their gallery receive 63% more clicks than those with low-quality photos.
And it’s not just about attracting guests’ attention. After price and location, photos play the biggest role in influencing the guest’s booking decision.
Why? Because visual content appeals to the traveler on an emotional level.
Your images, better than any other kind of content, paint a picture of the kind of guest experience travelers can expect if they book a stay with you. These photos of your hotel help potential guests imagine what it would be like to, for example, stay in that lovely room, sleep in that comfy- and luxurious-looking bed, enjoy that decadent breakfast in that charming dining room…
Travelers want to be able to picture themselves as your guests. Indulge them by adding killer visual content to your hotel’s online presence: your social media and metasearch profiles and your official hotel website.
When you do, you position your hotel as an enticing accommodation option to a growing online audience of hotel-seekers.
Powerful Visuals Win Bookings
Besides being able to reach travelers emotionally, images are also the most easily digested kind of content. Which, in this age of information inundation, is key to effective hotel marketing.
To ensure you’re providing the kind of visual content that won’t just capture guests’ attention, but inspire them to book, here are a few tips to follow:
