Are you counting the days until you receive Black Friday email campaigns with the best offers and discounts from different businesses?
NB: This is an article from Revinate
It’s likely there are at least a few deals that will pique your interest and convince you to make a purchase. Good news — many of your subscribers feel the same way, especially for hotel stays. If you haven’t already begun drafting your own Black Friday email campaigns, consider this your sign to get started. But to stand out in guests’ email inboxes, you will need to be creative and grab their attention.
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If you need some inspiration, we’re here to help you. Take a look at these 4 real-life Black Friday email marketing examples from our customers to kick off your campaign planning.
1. The Landmark London (UK)
- Subject line: Dear Guest, can you keep a secret?
- Segment:
- Contact list is not Team Landmark
- Email address is not blank
- Exclude guests with future stays
- Email subscription status is subscribed — explicit
- Open rate: 30.3%
- Click-through rate: 5.3%
Why do we love this campaign?
Do you want to try for a longer Black Friday campaign? Here’s a great example of how to extend your Black Friday offers until the holiday starts.
The Landmark London teased its subscribers with an exclusive offer, which you can see in the subject line. Guests who received this email were given the chance to enjoy not only 30% off, but also a bottle of wine on the house. The results were incredible. The Landmark London saw a 30.3% open rate with this campaign.
2. Graduate Hotels (US)
- Subject line: Cyber Exclusive: Save up to 50% on your stay
- Segment:
- Check-in date is after January 1st, 2021
- Email address is not blank
- Email address domain is not guest.booking.com, m.expediapartnercentral.com, or other emails that include OTAs/partner emails
- From all of Graduate Hotels properties
- Open rate: 32%
- Click-through rate: 3%
- Room nights: 2721
- Reservations: 1,535
Why do we love this campaign?
Maybe you need an example for a hotel group. Here’s a simple, yet effective way to run a Black Friday email campaign that applies to all your properties from Graduate Hotels.
Graduate Hotels has properties all over the US, UK, and other locations. To make it easy for subscribers to enjoy the offer, Graduate Hotels leveraged a code that’s applicable for all of their properties that are involved in the promotion — those appear at the bottom of the email.
This email is also a good example for a Cyber Monday offer that’s valid for stays until the end of the first quarter of the following year. What were the results? There were 1,523 reservations from this campaign alone.
