With travel demand increasingly unpredictable, anything can happen in 2026. Market conditions may shift quickly, driven by economic pressure and changing travel patterns.
NB: This is an article from RoomPriceGenie, one of our Expert Partners
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Whether you’re in low season in the Northern Hemisphere or in high season in the Southern Hemisphere, now is the time to prepare for any scenario.
That means having strong revenue fundamentals in place to help you respond faster to demand shifts, work more efficiently, and price confidently in any market conditions.
For city hotels, country inns, sun destinations, and ski resorts alike, here are five building blocks to strengthen in 2026.
1. Master the Basics of Revenue Management
Whether you’re a full-time revenue manager or juggling revenue management alongside other responsibilities, strong performance starts with the fundamentals.
This means understanding core terms and concepts and being able to explain them clearly to colleagues.
For example, what is dynamic pricing, and why is it better than static pricing? Why do metrics like booking pace, booking window, and length of stay matter, and how do they influence both day-to-day decisions and long-term results?
Strong revenue leaders also stay informed about travel trends, the local business environment, and broader economic patterns that influence demand.
Revenue management is constantly evolving, and the learning never really stops. Making time to build your knowledge will pay off in better decisions.
2. Know Your Numbers Inside and Out
The next foundation in revenue management is data. When the future feels uncertain, even the best instincts can fall short. That’s where data brings clarity.
To anticipate demand, revenue management leaders look closely at their property performance, identifying both patterns and outliers. They analyze what worked, what didn’t, and where opportunities may have been missed.
They then compare those patterns with current indicators like pickup and booking pace. Add in external signals such as competitor pricing and upcoming events, and a clearer picture emerges.
Instead of reacting at the last minute, data allows you to plan ahead and make decisions with confidence. That’s why knowing your numbers is such a fundamental part of building a resilient revenue strategy.
