The reason people travel the globe is to create experiences and share stories. And a fantastic story starts from the moment the traveler sets foot into their hotel room.
This is why great storytelling is a core component of hotel marketing. It is capable to entice travelers with relevant and valuable content through a strategic content marketing plan.
However, storytelling is not for the faint of heart, and not many marketers or entrepreneurs can do it correctly. That’s why we have given the best ways to utilize the power of storytelling for hotels.
It may take a lot of effort to get to results as mentioned above, but it’s not unreachable. Especially if you include the following tips in your hotel marketing strategy.
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1. Find your hotel marketing voice
Great storytelling has one main goal: to talk to humans, not customers or prospects.
Storytelling is one of the assured ways that support the Human to Human (H2H) business model better than any other medium.
Create a storytelling strategy for your hotel’s marketing plan, that will allow you to bring your hotel and your destinations to life and attract the reader.
After all,
Our brains can perceive a complete story better than a factoid.
Storytelling can draw out an emotional response, as the human brain is “programmed” to visualize the information a story can give.
That allows storytelling marketing to express an emotional aspect and, in the end, lure the audience byit’s experiencing the story.
This factoid makes relatable content writing much easier. All you have to do is just use your prospect’s name and talk to them like a real person, when you’re telling your story or answering their queries.
Communicate with them and use words that they’d like to hear, words that will resonate with them, and are relevant to your brand’s tone.
2. Know your audience
Is your hotel marketing built around a luxury hotel brand? Are your prospects travelers who would love to experience any destination’s history, nature, or both? What is their average age, and what are they looking for in a destination?
