Health and wellness in hotels are here to stay, and most hoteliers are looking for innovative ways to monetize them.
NB: This is an article from Mews
A sound strategy will ensure you stay profitable even when the demand fluctuates. Staying profitable depends on your hotel’s ability to optimize profits year-round. Play around with different pricing strategies until you find the best one for your hotel.
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Having a spa is a fantastic way to attract guests in the low season, especially if your hotel is a popular destination for beach tourism. Here’s a smart tip: offer a discount to guests who arrive in high season and want to return in low season for any wellness treatment.
A robust pricing strategy and booking incentives are how to keep your spa profitable.
Careful revenue management
A spa generates an incremental revenue stream. Forward-thinking hotels rely on Hotel revenue management software to group different pricing strategies. With Mews, you can create and customize product and package rates, rules, dependencies and special deals that best suit your property. Practicing better yield management is a path to increasing profits.
Discounts and packages
Pricing strategies like discounts, packages, gifts, and 2-in-1 treatments are perfect for boosting your spa profits. In periods of low demand, pushing discounts and packages can increase incremental revenue and attract guests by providing an extra incentive to book.
Make booking easy
There’s nothing more frustrating than not being able to book a service because it’s unavailable or the process is too complex. Booking spa treatments should be quick and easy to drive revenue and avoid guest frustration. Doing it online through a digital concierge or a well-placed “Book now” button makes converting visitors to guests a breeze.
Upselling
Include upselling treatments throughout your guest journey. Upselling is an excellent way to boost the average daily spend at your hotel and increase the average ticket price at your spa. Some of the most popular spa add-ons include essential oils and extra services during the treatment.
