Hotels in Scotland’s two largest cities – Glasgow and Edinburgh – have reported a ‘robust’ start to the year, while Aberdeen continues to struggle.
That’s according to the latest LJ Forecaster Scottish Intercity Report from tourism research firm LJ Research, which found demand for accommodation was highest in Glasgow where occupancy grew 2.1% to 64.8% in January compared with last year.
Some 59.4% of rooms in Edinburgh Hotels were sold, slightly below last year’s level, while the lowest level of demand was apparent in Aberdeen where under half of the rooms were filled (46.8%) – the first time since the research began in 2009 and a drop of 24.5% on last year.
Room rates in Edinburgh increased by 5.9% as the average room rate (ARR) rose to £77.17. Glasgow also saw an increase in average room rates to £60.53 (1.7%), while ARR in Aberdeen fell 20% or more for the fourth consecutive month to £70.23.
Meanwhile, revenue per available room (RevPAR) increased in Edinburgh and Glasgow by 5.1% and 3.1%, respectively, but fell 45.1% to a new record low of £32.89 in Aberdeen.
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