If you’re not using email to market your hotel, start today. Start yesterday! It’s 6 times more effective than social media, and it’s your most direct (digital) line to your […]

Can hotels win the direct booking wars? Or are the online travel agencies (OTAs) like Booking.com and Expedia just too big to fail? Those are two questions no doubt weighing […]

It’s no secret that social media is creating quite a buzz in the marketing world as people move to leverage social sharing, personal recommendations and the bump in search engine […]

Ranking on the first page of Google’s results has become an increasingly difficult task over the last few years. With competitor sites, third party vendors, and algorithms to worry about […]

InterContinental Hotel Group‘s half-yearly results have a couple of asides around its tech and digital performance among the details around signings and pipelines, currency fluctuations and medium-term per annum capex […]

A recent survey commissioned by Choice Hotels International showed that almost two-thirds (61%) of travellers find loyalty programmes and points do impact their choice of vacation spots. Knowing that loyalty […]

Reading the industry press over the past couple of months, I could not help but notice all the upheaval and the mergers and acquisitions activity at the big hotels chains. […]

Where a one-size-fits-all approach to email marketing might have worked in the past, today effective email marketing requires personalization. With the volume of email that your audience receives, traditional batch-and-blast […]

As social media networks continue to evolve at a breakneck speed, so does the demographic of users on the respective platforms. We looked at the data and pulled together current […]

As an avid Google Maps user on both a personal and business level, I’ve often wished for a more interactive and all-inclusive experience. For instance, wouldn’t it be great to […]