Being loyal pays – at least, for hotels. About 18% of frequent travelers will choose a hotel brand based on its loyalty program. And once they’re loyal, they’re gems. The […]

In the past five years, the avalanche of data coming from social media and website analytics has enabled marketers to produce more relevant messages than ever before. Rich with customer […]

There are many, many components of a successfully integrated and automated Revenue Strategy system, each of which must work together to achieve optimal results. Often times the most critical things […]

NB: This is an article from nSight It is not big news that online travel websites are influencing what consumers see online. What is news is that hotels can increase […]

The challenge of optimising for Google search is increasingly coming down to understanding how it is using artificial intelligence to emulate how the human brain works. Addressing travel industry professionals […]

We all know that high-quality images are important in telling your property’s story, and grabbing the attention of travel shoppers as soon as they hit your website. Images are an incredibly […]

At first, to Christine Compo-Martin, the Expedia.com search results looked like a mistake. As she queried the site for a hotel room in Philadelphia, she found properties without photos. “Honestly, […]

A common challenge for hotels is having too many cooks in the revenue management kitchen. A revenue manager may leave a strategy meeting confident they’re on the same page as […]

Expedia Inc reported its second quarter earnings today, and it had a rosy picture on many metrics. But one metric stood out to investors for its sluggish pace, namely, the […]