The strategy for finding success in the hospitality industry and using online dating apps is strikingly similar (believe it or not). For example, when considering marketing strategies you want to attract, […]

We’re always being told that social media is a 24/7/365 affair, but with summer temperatures at their highest and many of us enjoying our holidays abroad, social media activities can […]

Moving from mass personalization to true individualization may seem like a matter of semantics, but the distance between the two concepts is significant. Imagine for a moment that all-too familiar […]

Google rolled out new Google Inbox features to both iOS and Android devices this week to help prevent Gmail users from falling victim to email phishing or malware attacks. Gmail […]

Mobile devices are complicating our usual understanding of email metrics Just as marketers newer to email have grasped the nuances of deliverability, inbox placement, the differences between click-through and click-to-open […]

CheapTickets is enticing travelers to book trips through its mobile application by enabling them to take advantage of split ticketing, a feature that lets users browse for two one-way flights […]

A cyber war has erupted in recent weeks between major online travel agencies such as Expedia (EXPE) and Priceline.com (PCLN) and hotel chains over how some discounts are being offered […]

Planning for travel often begins on smartphones and tablets, but hoteliers must streamline the jump from mobile to desktops for final booking to take full advantage of existing consumer behavior. […]

More than seven months have passed since Airbnb issued its “community compact,” in which the company claimed it would do everything it could to “help ensure our community pays its […]

SpringHill Suites by Marriott capitalized on the popularity surrounding mobile video by leveraging a programmatic interscroller format to offer users an immersive tour of a room, resulting in nearly three […]