Google SERP Changes: Watershed Moment for Hotel Brands.
Earlier this year, Google ‘unveiled’ plans to change the layout of their search engine results pages (SERPs for short) whereby no longer would they feature ads on the right hand […]
How to Make a Great Hotel Video on a Shoestring Budget
Fundamental to any great digital marketing strategy for hotels is visual storytelling. Using a blend of words, pictures, video and audio helps convey your property’s unique story to travel shoppers […]
Revenue Technology: Essential tools to drive bookings
NB: This is an article by SiteMinder. Hoteliers need a well-developed, actionable revenue management strategy in order to create a solid foundation for their business. A revenue management strategy should […]
How Smart Hotels Use Messaging to Connect With Guests
Hotels are finally beginning to implement messaging strategies that make it easier for their guests to get in touch with them via SMS, WhatsApp, Facebook Messenger, WeChat, and the like. […]
Alternative lodging grows in importance for Expedia
The two largest OTAs reported substantial growth last quarter in sales of the alternative accommodations they offer, Expedia via HomeAway and Priceline through listings on Booking.com, which analysts said are […]
Hotelient seeking to disrupt internet booking engine market
With the advent of cloud computing, the cost of technology has plummeted, a bit like the London FTSE the day after Brexit. The only difference is that, unlike the FTSE […]
TripAdvisor edging closer to ‘meta’ metasearch
Over the past couple of months, TripAdvisor has been participating in Google’s hotel metasearch program. For selected hotels, consumers are seeing TripAdvisor as a place to book. Clicking on the TripAdvisor “Book” […]
Duetto Empowers Hotels with Personalized Loyalty Pricing
NB: This is an article from Duetto Most major hotel brands have invested heavily in their loyalty programs to grow their revenues and fight off online travel agencies, but if […]
SEO Best Practices 2016: Seizing Your Opportunities
2016 SEO best practices 2016 are numerous, but can be divided into 5 categories: Multichannel & hybrid marketing Using Schema Micro-moments Meta descriptions Optimizing site-wide The impact and influence of […]
Distribution vs Profitability: Future of hotel revenue management
Long periods of market uncertainty are becoming increasingly common in today’s highly fragmented industry and hospitality professionals are always on the lookout for better ways to maintain consistent profitability. Revenue […]
