Creative Ways Hotels Can Drive Ancillary Revenue Online
There’s a saying that “old ways won’t open new doors.” When you stop thinking of your hotel website solely as a way for guests to book rooms and start thinking […]
Building a Smart Distribution Strategy
The important takeaway of the research is that hoteliers need to be mindful of the cost implications of their distribution strategy. Clearly, the third-party distributors can provide access to markets […]
8 Simple Strategies to Drive Bookings from Instagram
On social media today, your ability to be creative with the way you market your hotel is as important as mastering the essentials of each platform – if not more […]
Wyndham Email Marketing is All About Loyalty
The following is the transcript of an email QA with Whitney Cripe, senior director of loyalty marketing at Wyndham Hotel Group. How would you broadly define what Wyndham’s email strategy […]
IHG puts digital, direct bookings and loyalty first
With talk of a bid from China’s Anbang Insurance Group being dismissed by IHG, Sally White takes a look at what the future holds Pity the poor management that delivers […]
Expedia promotes a hotels loyalty rates and rewards program
Expedia, Inc., is the first online travel intermediary to begin displaying a hotel chain’s discounted loyalty rates next to standard rates. It’s also the first to cheerlead for a hotel’s own […]
How Hotels Are Increasing Direct Bookings
According to a recent ReviewPro webinar survey, 83% of hotels said they are focused on converting OTA users into direct bookers. Another poll during the event also found that 59% […]
Cancellation Trends Cause Headaches For Hotels
The hotel industry has always been fairly generous with its cancellation policies. Until recently, the majority of hotels would allow guests to cancel their reservation without penalty until 6 p.m. […]
If Hotel Marketing Were An Olympic Sport…
NB: This is an article from Tambourine There is nothing quite like the Olympics that has the power to inspire the greatness in all of us. It shows us the […]
How to Jumpstart Your Hotels Direct Bookings through SEO
As most marketers are aware, change is constant when it comes to search engine optimization. Smart hoteliers must adopt a proactive and holistic approach to content creation, marketing and optimization […]