Will SERP Changes Impact Hotel PPC?
NB: This is an article from FUEL The hotel industry has seen the Google SERP change pretty drastically over the past few years and the latest update was more […]
Airbnb to Let Neighbors Give Feedback on Hosts
Airbnb Inc. will soon give people renting out rooms and homes through its website a better way to find out how the strangers showing up at their properties are […]
Google, travel and intimacy
Should companies involved in the travel-planning process be concerned about the release last week of Destinations on Google, a mobile format designed to help travelers get from the top […]
Cornell analyzes TripAdvisor reviews to help hotel managers
Online reviews of hotels don’t usually make for scintillating reading. But with the power to make or break a hotel’s profitability, they are read closely. So hotel managers may […]
Airbnb vs the traditional hotelier
Home-letting platform Airbnb has experienced rapid growth since its inception in 2008, but what do its 80 million room nights mean for the traditional hotelier’s market share? In an […]
Non-Branded Hotels Outperforming the Competition
If you had to write a state of the union speech for independent hotels, you would likely follow every U.S. president’s lead and comment that “the state of the […]
Google tackles OTAs with vacation-booking tool on mobile
Google is taking the travel industry head-on with the rollout of its newest tool, Destinations on Google, which lets consumers discover and book their next vacation entirely via mobile […]
Its time for the Moneyball of destination marketing
Destination marketers are rising up. Or as some of them put it: geeking up. They’re daring to bypass their ad agencies and parse big data to figure how to […]
The Gloves Are Off: Big Brands Throwing Direct Booking Punches
NB: This is an article from Tambourine Hotel industry giants have had enough. Like you, they appear to be sick of the big commissions, the declining customer loyalty and the […]
Why Ranking on Page 1 in Google is Not the Goal of SEO
NB: This is an article by John McAuliffe, President of Leonardo A lot of conversations I have with hotel marketers about SEO go something like this: John: “What’s the […]