Travel Image SEO to Get More Google Image Search Traffic
Do photos of your hotel or tours generate love-at-first-sight bookings? Image search engine optimization is how you get found by travelers who search for hotels, vacation packages, and adventure tours using Google […]
Were reaching the tipping point in mobile commerce
Think people don’t convert when they receive email on a mobile phone? Think again, advises columnist Jason Warnock, and he’s got the stats to back up his contention. Have […]
Fragmented Performance Dampens Spring Hotel Outlook
NB: This is an article from TravelClick While new bookings are up at the start of the spring season, with 17 of the top 25 North American markets showing committed occupancy* […]
3 Simple Strategies to See Direct Booking Skyrocket
NB: This is an article by Pam Levesque, General Manager of Blue Bay Inn and a Guest Author with Leonardo When I started working at the Blue Bay Inn […]
Report finds smartphone bookings ‘not popular’
Consumers don’t like booking holidays on a smartphone. That is the conclusion of leisure market analyst Mintel in its most up-to-date review of the UK holiday market. Holiday bookings […]
Travellers start picking brands based on mobile services
A study has found that one in five travellers would always pick a travel brand over another if it meant they could have a better mobile experience. The analysis […]
The Painful Truth About Hotel Website SEO
NB: This is an article from Tambourine You are a Director of Sales and Marketing overseeing all day-to-day activities for your property, maybe several properties, from meeting/group sales to […]
OTA call center outsells, outservices big brands
NB: This is an article by Doug Kennedy of Kennedy Training Network In an experiment comparing how call center staff interact with potential guests, employees at one OTA won […]
Why Airbnb Won’t Be Great at Selling Hotel Rooms
Investors have been consumed with the notion that Airbnb is gunning for the online travel agencies and that it will eventually turn from apartment rentals to hotels and steal […]
3 emerging trends for digital marketers with an eye on APAC
Brand campaigns and technologies like programmatic may be less mature in the Asia Pacific, and to promote them you need a mascot! 1. Brand marketing needs more focus than direct […]