Robust 2015 US Hotel RevPar Masks Softening
The U.S. lodging sector set a record for revenue per available room (RevPAR) of $78.671 in 2015 as a result of all-time highs in occupancy (65.6 percent) and average […]
How to Use Your Hotel Instagram to Super Charge Bookings
NB: This is an article from NetAffinity Your hotel Instagram is, in many ways, the ideal social platform for travel marketing. It combines two powerful aspects of social media […]
Corporate Travel Demand & Macroeconomics in 2016
At a cursory glance, the diagnosis for global corporate travel demand looks healthy. Global air traffic posted its strongest year-over-year growth since the recovery from the 2008 U.S. financial […]
Four revenue management opportunities for hotel owners
NB: This is a viewpoint by Brian Douty, chief financial officer at IDeaS Technology has become an influential player in the development and refinement of hotel business strategies. And […]
18 Factors to Consider before Investing in Channel Manager for Your Hotel
NB: This is an article by Saurabh Vashisht of RateGain Managing all room & rate combinations across multiple platforms is a task that generally falls in the lap of a […]
A Multi-Channel Strategy to Driving Direct Booking
NB: This is an article by Kenny Lee, VP Marketing at Revinate We have been hearing a lot of buzz, and frankly, confusion, about the role of Google in […]
Your Hotel Email Marketing is Wrong. Here’s How to Fix It.
NB: This is an article by NetAffinity According to the Direct Marketing Association, email marketing generates a whopping 2500% ROI. While there are a variety of useful channels you […]
How to optimize travel search results with an analytics framework
NB: This is a viewpoint by Tony Gray, senior director of North American Consulting Services at Webtrends. Recent news about Expedia’s Accelerator program for hotel listings has opinions swirling […]
Are hotels doing enough to cash in on convenience?
Amusement parks have figured out how to use technology to skip lines, make F&B reservations and purchase in-the-moment upgrades, but hoteliers have yet to harness the revenue-driving power of tech-driven […]
Booking.com revenue management product from BookingSuite
Booking.com’s new unit, BookingSuite, has announced a new, enhanced version of its RateManager revenue management product. Now available worldwide, the latest version of RateManger also features new group rate functionalities […]