How to overcome flaw in hotel revenue management
NB: This is an article by Mike Ford, Managing Director of SiteMinder Revenue managers have a tough gig. Being responsible for the pricing decisions of a hotel is not a […]
Content Marketing Lessons From the Best in Travel
How do marketers in the travel space succeed at content marketing? This question was on the minds of over 150 marketers seated in a content marketing session during HSMAI’s Digital […]
Hotel Untapped Opportunity to Win Market from OTAs
Online travel agencies (OTAs) like Kayak or Bookings.com will take at least 20%, roughly $32* billion dollars, in commissions from hoteliers this year. That number continues to rise as […]
Airbnb Risky Tricks To Boost SEO
NB: This is an article from All About Airbnb Airbnb has recently launched a new set of HTML widgets and badges to help hosts promote themselves and obtain more […]
How an independent hotel can maximise Facebook
At the end of September 2015, Facebook had over 1.55 billion monthly active users, which is a 14 percent increase over the same period of the previous year. Furthermore, […]
How can hotels personalize experience to compete
NB: This is an article by Anton Schubert of eConsultancy. My aim with these articles is to cover some of the most important needs in hospitality and explore how […]
Is modern SEO more than the sum of independent parts?
When you think of SEO, what do you actually think about? If you were going to “practice” SEO, what would you be doing? Would you be writing content? Analyzing […]
User Experience: Thinking Beyond Keywords in SEO
NB: This is an article by Marco Braggio, an SEO expert and consultant with Leonardo Congratulations! You have a job working for Google. What? You didn’t know that you worked for […]
Drive direct bookings by getting to know your guest
NB: This is an article by Nicki Graham, Marketing & Communications Manager at Guestfolio We all know why hoteliers use OTAs. They are there to help you out, keep revenue […]
The Future of Hotel Distribution and Online Marketing
NB: These are extracts from a recent whitepaper by Peter O’Connor in conjunction with SiteMinder and Revinate Peter O’Connor, Ph.D. is Professor of Information Systems at ESSEC Business School, […]
