Dealing with OTAs isn’t only about incremental revenues
Foreign hotels are looking into issues related to pricing, brand integrity and distribution infrastructure when it comes to dealing with OTAs in China. Foreign hotel chains don’t label all […]
Airlines: Don’t crowd the inbox
Ancillary revenue guru IdeaWorks has taken a detailed look at six airlines post-booking email marketing efforts and suggests that “simplicity can be a virtue”. Last December it made one-way […]
3 Tips Hotels Can Learn From Airbnb User Experience
We have entered an era of digital disruption. Every industry is feeling it, especially the hospitality industry. Just as Uber became the biggest threat to taxis without owning a […]
New York Hotels Turn to nSight to Grow RevPAR
NB: This is an article from nSight nSight, the leader in online consumer shopping intelligence for hotels and destinations, has added twenty new hotel clients in New York City. Both brand […]
Hotels and Travel sites in Tug of War for Customers
A recent Hilton commercial that shows people tapping away on their phones and computers as the Rolling Stones song “(I Can’t Get No) Satisfaction” plays seems relatively benign, as […]
Mixed RevPAR Metrics for Hotels in Asia Pacific
Compared with February 2015, the Asia Pacific region reported a 0.3% increase in occupancy to 64.2%, a 0.6% rise in average daily rate to US$109.42 and a 1.0% lift […]
Pursue direct but milk distribution partnerships
No hotel is an island, especially in distribution, and once you accept that fact then the wisest approach to take is to then find the right distribution channel which […]
4 Travel Marketing Trends You Need to Act On
NB: This is an article by Erin Sagin, PPC Evangelist and Community Manager at WordStream I always assumed that running paid search for a business in the travel sector […]
Grow Direct Bookings With Landing Pages
NB: This is an article from Net Affinity Landing pages are an essential part of a targeted, compelling book direct strategy. So, you’ve got your hotel website up. You’ve done all […]
Google Just Upped Penalty for Hotel Without Mobile-Friendly Website
NB: This is an article from HeBS Digital Just when you thought you had mobile marketing covered, Google announced the forthcoming release of an update that will increase the […]
