Starting a hotel business is a complex and challenging endeavour, but with careful planning and execution, it can also be a lucrative one.
NB: This is an article from Proven Partners
One of the key elements of a successful hotel business is a strong digital marketing strategy. A well-developed digital marketing strategy can help hotels showcase their offerings, build their brand, and drive revenue.
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What is hotel digital marketing?
A hotel digital marketing strategy is a plan that outlines how a hotel can use digital channels and tools to reach and engage with potential guests, drive bookings, and increase revenue.
Some examples of digital marketing tactics hotels might use include creating and maintaining a website, running social media advertising campaigns, using email marketing to communicate with potential guests, and leveraging online review sites to manage the hotel’s reputation.
Why is it important to have a hotel digital marketing strategy?
Having a hotel digital marketing strategy is crucial because it enables hotels to reach potential guests where they are spending their time online, optimize their marketing efforts and stay competitive in a crowded market. By setting clear goals and identifying the most effective marketing tactics, hotels can showcase their offerings in a compelling way and draw in more customers.
10 tips for hotel digital marketing strategies
In today’s digital age, it is essential for hotels to have a presence online and to be able to reach and engage with potential guests where they are spending their time – on the web and on social media. Whether you are just starting out or are looking to refresh your hotel’s digital marketing efforts, here are some key steps to consider as you develop your strategy…
1. Create a strong website
Having a strong website at the hub of your content marketing serves as the central location for your hotel digital marketing strategy. Your website should provide potential guests with interesting, compelling, and necessary information about your hotel. It can establish trust and brand identity with potential guests, while sharing valuable content about your hotel and the local area. In this central hub, visitors coming from all kinds of content marketing efforts can find what interests them and easily explore more.
On top of providing information potential guests need to know about the hotel, such as accommodation offerings, local attractions, and policies, the website should encourage visitors to take the next step and book a stay.
It’s also helpful to optimize your website for mobile devices and include links to the hotel’s social media accounts so visitors can find and follow you on the platforms of their choice.
One hotel that displays a robust homepage is Blackberry Farm Luxury Hotel and Resort. This page effectively organizes links to social media accounts, insightful blog articles, and eye-catching calls to action that entice users to learn more.
