The new year marks the beginning of exciting adventures to come for many travelers. Make your hotel the go-to travel destination for all their hospitality needs in 2018 by harnessing the power of a bulk SMS software. Improve your room service, guest communication, and employee communication by utilizing the fastest and most immediate method of communicating. Let’s dive deeper into the 7 ways SMS can improve the hotel guest experience.
1. Use Keywords To Attract New Members
A mobile keyword can make all the difference when you are trying to get more guests to book hotel getaways. Simply advertise a keyword, such as “NIGHTOUT”, on the hotel website or various advertisements, and share that guests will receive special offers and valuable information through convenient group texts once opted-in.
With over 48.7 million people projected to opt-in to text campaigns by 2020, posting keywords on social media can attract vast amounts of guests to your hotels. You’ll be able to create lasting relationships to keep guests coming back, as SMS campaigns have less than a 5% opt-out rate.
2. Convince Members You Deliver The Best Stay Through SMS Offers
You may think you’re delivering a better stay than the hotel down the street, but it may not be crystal clear to your potential guests. Paint of picture of your fabulous hotel and the facilities you provide through MMS and SMS offers. Share offers to your luxurious spa or gym facilities, or even give them a personal tour of your wineries and restaurants.
Guests will be waiting by their phone to get these special hotel deals, as 75% of people like offers sent to them through text. In the end, it’s all about turning travelers into guests, and sending text offers is the best way to fill your rooms, as texting has been shown to increase conversions of potential customers by up to 40%!
3. Provide Effortless Room Booking Through Texting
A pain that travelers can do without is the traditional booking process of the hotel industry. Wouldn’t guests rather book a room on the go from the convenience of the palm of their hand? In fact this is true, as 85% of guests use mobile devices to book their travel activities. Texting makes it not only simple to book, but also easy to compare all available rooms. And you can send text messages with enticing room upgrades, which 13% of guests will take advantage of.
