
Stepping into 2025, hoteliers are at a crossroads of innovation and changing guest expectations.
NB: This is an article from Hotelchamp
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With tech breakthroughs, shifting behaviours, and rising demands, the hospitality marketing landscape is constantly evolving. This year calls for fresh strategies that go beyond the traditional and embrace the future.
Let’s dive into the key trends shaping hotel marketing in 2025.
All Things Visual and Video
According to recent video marketing trends, an overwhelming 88% of marketers report positive returns on their video marketing investments, 86% of businesses have integrated video into their marketing arsenal, while nearly three-quarters of consumers (73%) express a preference for short-form videos when learning about products or services.
High-resolution imagery and immersive videos allow prospective guests to experience a property before making a reservation. The importance of visual aids is evident by the staggering 1065% increase in clicks for listings boasting over 100 images compared to their visually sparse counterparts.
To harness the power of visuals, focus on creating content that resonates across platforms. On YouTube, share long-form videos like property tours or local guides to immerse viewers in your hotel’s offerings. Use Instagram’s Reels and Stories for behind-the-scenes glimpses, room features, and culinary highlights. For TikTok, embrace its playful vibe by making short-form videos that showcase quick tours, staff intros, or local hotspots. These strategies will help you engage your audience and keep your property top of mind.
In 2025, keeping up with visual content trends is vital for hoteliers.
- Make sure your image and video metadata (titles, descriptions, tags) are filled with the right keywords to help people find your content.
- Focus on using high-quality, fast-loading visuals to give a better experience to visitors and boost your SEO.
- Add schema markup to your videos so they show up better in search results.
- Create and submit video sitemaps to search engines to make your content easier to find and index.
A Focus on Reputation Management and Trust-Building
Positive online reviews contribute to establishing a favourable brand image and can lead to increased bookings and revenue. In parallel, negative reviews can severely damage your hotel’s reputation and decrease bookings. With 90% of consumers trusting online reviews and 97% reading them before making purchasing decisions, hotel marketers should consider prioritising their online reputation to attract and retain guests.
Consider implementing the following strategies:
- Automate feedback requests: Set up emails after a guest’s stay with links to review sites, making it easy for them to share their thoughts.
- Reply quickly and professionally: Thank guests for their feedback, handle issues promptly, and show you care—whether the review is good or bad.
- Share your wins: Post glowing reviews on your website, social media, and marketing materials to build trust with future guests.
- Use review tools: Streamline keeping track of reviews and responding to them with a handy review management system.
- Deliver top-notch service: Keep your service consistent and excellent throughout a guest’s stay to encourage great reviews.
- Engage on social media: Chat with guests on your social platforms to show you’re all about customer satisfaction.
- Learn from criticism: Use negative feedback to spot areas for improvement and make the guest experience even better.
As the importance of online reviews continues to grow in the hospitality industry, maintaining a strong reputation management strategy will be crucial for success in 2025 and beyond.