The hotel lobby is more than an entry point for guests: it is also the beating heart of the hotel experience.
NB: This is an article from SuitePad
When a guest arrives at your hotel, the first point of contact and the initial touchpoint that sets the tone for their entire stay is the lobby area. Just like the front cover of a book or the opening credits of a movie, the lobby serves as a captivating introduction to their hotel experience. It is the physical space where guests step into the world you have created for them.
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The hotel lobby is the heart and center of the hotel itself, a place for the guest to check in, check out, seek help, or simply relax. This special area also holds a very powerful position: it is an important point of sale for the hotel to promote what it has to offer to its guests. Every guest passes through this space at least twice. So, strategically placing your promotional material here makes so much sense. But, simply putting a couple of brochures in the waiting area, on the coffee table, is hardly any effort. Recognizing the lobby’s potential as a point of sale, you can take it to the next level by introducing an interactive and digital lobby screen, opening up a world of opportunities to provide exceptional service.
1- ROOM UPGRADES
Display visually appealing images and descriptions of upgraded room categories on the lobby screen. Highlight the additional amenities, such as larger space, stunning views, or exclusive access to a lounge. By showcasing the benefits of upgrading, guests may be encouraged to treat themselves to a higher-tier room.
2- DINING EXPERIENCES
Promote the hotel’s restaurants, bars, and in-room dining options on the lobby screen. Display mouthwatering images of signature dishes, innovative cocktails, and elegant dining settings. Include special offers, such as discounts on tasting menus or complimentary drinks, to encourage guests to indulge in a memorable culinary experience.
3- SPA AND WELLNESS PACKAGES
Feature the hotel’s spa and wellness facilities on the lobby screen. Showcase images of serene treatment rooms, luxurious relaxation areas, and rejuvenating therapies. Offer enticing spa packages, such as couples’ massages, pampering sessions, or holistic wellness retreats, with exclusive discounts or complimentary add-ons.
4- LOCAL GEMS
Highlight unique local experiences and activities your guests can enjoy during their stay. Display images and descriptions of popular attractions, guided tours, outdoor adventures, or cultural events happening in the area. Provide related information directly through the lobby screen and allow them the chance to book those experiences through your reception staff, making your guests feel like you not only care for their accommodation but also for their whole experience.
5- LOYALTY PROGRAM BENEFITS
If your hotel has a loyalty program, use the lobby screen to showcase the exclusive benefits and rewards available to program members. Display perks, such as room upgrades, late check-outs, complimentary breakfast, or access to exclusive lounges. Encourage guests to enroll or upgrade their membership to enjoy these enhanced privileges.
CONCLUSION
The hotel lobby holds a significant role in shaping the guest experience from the moment they step foot into your establishment. It serves as a gateway to the world you have created for them, setting the tone for their entire stay. Recognizing this potential, it becomes essential to go beyond traditional methods of promotion and embrace interactive digital solutions.
By strategically designing visually appealing and persuasive content for the lobby screen, you can create a captivating and personalized experience for each guest. This not only drives revenue but also strengthens guest engagement and satisfaction.
