the hotels network

Traditional hotel benchmarking tends to be based on occupancy and rates, with no visibility on how the end result came to be. We thought you needed more

It is worthwhile to look beyond the traditional idea of a compset when benchmarking your hotel and consider dynamic compsets

We provide a summary of how this phuket sandbox campaign is impacting hotel booking trends and what factors to take into consideration when reopening

We think the digital nomads trend is not going anywhere anytime soon so catering to these travellers will be a great way to boost reservations at your hotel

By going through different metrics, drilling down on the data and interpreting the results you embark on your benchmarking journey to grow direct bookings

By making your hotel website messages as personalized as possible, you can boost direct booking conversion rates and help ensure the season is maximized

Having an on-brand design for your website may be the key in connecting with your customers at a time where many uncertainties exist

Using the Direct Booking Index to track how effective your hotel’s direct channel strategy is will encourage your brand to give more focus to direct channel

The launch of BenchDirect is a natural progression providing hotel brands with a totally new and much more powerful benchmarking tool

Whilst a relatively new concept, gamification could be a powerful tool in raising guest loyalty, boosting website traffic, and increasing engagement