the hotels network

With the majority of travelers looking for reassurance, there is a significant risk they leave your hotel website (without booking) to check reviews on OTAs

2022 offers many opportunities for hoteliers to improve guest experience. This year hotels will continue to pivot and drive more direct bookings and revenue

By associating the Annual Sale with New Year Resolutions, it grants travelers permission to treat themselves and spend money to achieve their resolutions

Despite there being no surge in website traffic, there was a significant increase in the volume of visitors making a booking on hotel websites

Slow tourism can be applied across the entire guest stay, representing a significant opportunity for hotels to reshape their offering

The hotel was looking for a tactic to retain people on the hotel website, and encourage weekday reservations

Despite decreasing during summer months, hotel website conversion rates in the UK & Ireland started to recover in September – uplift was higher in London

Last year, we published a Black Friday report showing impact on hotel bookings. We saw a 47% jump in campaign conversions and 58% increase in direct revenue

The analysis looks at Q2 vs Q1 in 2021 and covers main hotel direct booking metrics i.e. website traffic, conversion rates, disparities, and visitor profile

Despite receiving a high amount of website traffic their conversion rate was not as good as desired. It looked like users needed an extra incentive