the hotels network

Despite there being no surge in website traffic, there was a significant increase in the volume of visitors making a booking on hotel websites

Slow tourism can be applied across the entire guest stay, representing a significant opportunity for hotels to reshape their offering

The hotel was looking for a tactic to retain people on the hotel website, and encourage weekday reservations

Despite decreasing during summer months, hotel website conversion rates in the UK & Ireland started to recover in September – uplift was higher in London

Last year, we published a Black Friday report showing impact on hotel bookings. We saw a 47% jump in campaign conversions and 58% increase in direct revenue

The analysis looks at Q2 vs Q1 in 2021 and covers main hotel direct booking metrics i.e. website traffic, conversion rates, disparities, and visitor profile

Despite receiving a high amount of website traffic their conversion rate was not as good as desired. It looked like users needed an extra incentive

To help hotels understand the current direct channel scene, we have prepared a direct channel analysis for the DACH region, comparing hotel performance

Traditional hotel benchmarking tends to be based on occupancy and rates, with no visibility on how the end result came to be. We thought you needed more

It is worthwhile to look beyond the traditional idea of a compset when benchmarking your hotel and consider dynamic compsets