the hotels network

Keeping up with the ever-changing digital landscape, the brand never ceases to reach new heights with their social media communication

If you’re looking to increase website mobile conversions, focusing on personalization and hyper-targeted messages is key for direct channel growth strategy

The findings clearly show the correlation between direct bookings and guest engagement, reinforcing the importance of planning a direct channel strategy

Seemingly vastly different from each other, there might just be some proven tactics that hotel brands can learn from the Netflix success story

It isn’t news anymore that hospitality as we know it has been transformed. To help hoteliers navigate we discussed the best digital strategies to adopt

Equipped with pertinent data to back up the choices you make, you’ll feel more secure knowing that each step you’re taking is grounded and supported

When promoting long staycations, take advantage of geo-targeting options to personalize offers and messages for domestic guests but exclude local residents

There are many ways to encourage website visitors to give their email address but as always, you’ll reap the returns of personalizing any campaigns you run

Contrasting sharply with the rest of Europe and beyond, Sweden has only imposed relatively lenient restrictions, meaning that most hotels and restaurants remain open despite the COVID-19 situation

Bleisure travelers tend to be greater spenders during their “micro-vacations”. With their company picking up the bill they can spend more on in-hotel expenses than a typical guest might