We ask if revenue strategies often lost on the direct channel and if hotel marketeers consider revenue strategies when planning marketing campaigns
RevMarketing Automation (RMA): What is it, Why is it important, How can it bring together the revenue and marketing teams, and what problem does it solve?
Make forward-looking demand signals, such as monitoring of booking behavior part of the data set that informs your pricing decisions
Just as search engines evolved thanks to software engineers, the predictions of an RMS develop based on the understanding of data revenue manager’s input
The biggest winners in the casino resort market are those that reduce customer effort while delivering the best experience both digitally and in person
These five steps will help ensure that you’re able to stand out for all the right reasons, even if you’re competing against much larger hotels
It’s important to remember what a huge part your booking engine plays in your overall direct booking success – especially when OTAs are competing ruthlessly
The guest experience needs to be good, and consistent, across all channels, from website to the app, the booking experience and on-property experience