technology

Programmatic advertising – the ability to target infinite audience segments across the web – means that serving the same, generic advertisements to all your target audiences is no longer an […]

Offering the convenience of one fully integrated solution from one vendor to satisfy all of the Hotel’s IT needs is the main aim of the next generation of software providers […]

The once-ubiquitous social media “war rooms” that sprung up around big events like the Super Bowl are becoming a thing of the past. Instead, brands are now battling to make sense […]

In recent weeks Google has announced a number of tools to respond to user intent for mobile holiday research and booking. This came alongside the not-so-surprising stats that mobile traffic […]

When considering your opportunities to reach and connect with consumers, the first challenge that almost every marketing manager faces is the overwhelming plethora of choice. With SEO, social media marketing, […]

TrustYou’s acquisition of real-time messaging specialist Checkmate last week fills the missing piece of the data puzzle that it is building in a bid to be the “company that knows […]

None of the main metasearch sites or metasearch engines, among which we include Trivago, TripAdvisor, Google and Kayak have fully convinced hotels, especially independent ones, to “connect” their direct sales. […]

Hotels around the world are in hot pursuit of efficient revenue management methods that not only price their properties successfully, but also help manage their room availability, accept their most […]

Revenue management is key to running a profitable hotel – and unfortunately, with things like online sales, ancillaries, and reporting to stay on top of each day, it’s far from […]

With hotels mobile traffic accounting for 47% of hotel website visits in the first quarter of 2016, we’re constantly on the lookout for the latest and greatest ways to help […]