technology

You’ve probably heard the saying before, but it is worth repeating now. You can’t improve what you don’t measure. When it comes to digital marketing, there is no excuse not […]

The travel industry has continuously addressed the challenges of distribution with innovation, tech and consumer data and with those tools, its methods are becoming more efficient, though consumer behaviors are […]

First, let’s clarify what predictive analytics is. When people think of predictive analytics they often think of historical forecasting – ERP systems. Demand forecasting has been around for many years […]

Last week I was invited to a private roundtable with Mark Zuckerberg at Rome’s Town Hall event where I learnt a great deal about how Facebook can help businesses in […]

NB: This is an article from TripTease In this blog series, we’ll take a look at what makes a sterling price comparison widget – and what you can do to get […]

Is your hotel in Google Maps or similar services? Search engines are the information source for most travelers, thus it is vital to be present as part of your travel […]

Once a rather odd idea, using social media to market businesses has become commonplace. The benefits of almost free advertising, easily measurable reach, fairly precise targeting and the opportunity to […]

The hospitality industry is expanding rapidly. Hotel companies break ground on new build projects every week. Many operators are renovating older properties and reopening them as new brands from Marriott, […]

When doing search engine optimization, either for clients or as an in-house marketer, we must accurately measure the impact SEO is making on our websites, leads and revenue. Measuring our […]

Now that Google has officially limited access to Keyword Planner from just anyone or any bot that wanted some good search volume data, the team behind the tool is aiming […]