social media

Facebook advertising and Google AdWords can both be viable paid media options depending on your goals and the marketing budget your company has. If you want to read how both […]

As hoteliers’ key audiences spend less time on the Web and more time on their smartphones’ social apps, it is crucial for hotels to have a digital engagement strategy that […]

While social media has become a mainstream marketing channel, there are many variables that hoteliers are not taking advantage of to increase their revenue. Unlike other mainstream marketing avenues, social […]

In our previous blog post, we highlighted the main differences between Dynamic Ads for Travel (DAT) and Dynamic Product Ads (DPA). Put simply, Dynamic Ads for Travel (DAT) is essentially Dynamic […]

In recent years we have been noticing the rise of social media channels as a way for businesses to communicate and engage with their customers. According to Statista, social media […]

By now, virtually all hotels have at least one social media channel that they use – most likely Facebook. They might also use some others; Instagram, Twitter and Snapchat being […]

The world of hotel marketing is vast and complex.  Platforms such as Facebook can drive tons of traffic, but not always revenue.  Other systems, such as Google’s AdWords is typically […]

Paid Facebook search could become more of a focus for travel brands this year as the cost of appearing on Google search results continues to rise, an industry panel has […]

Travel has become one of the world’s most lucrative industries for digital commerce; around 90% of bookings today involve going online (compared to only 50% in 2006) and it has […]

Social media plays an important role in the travel shopping journey, helping to inspire travel shoppers, research & evaluate different accommodation options, and to share travel experiences. Hotel marketers acknowledge […]